Essential Books

The Designing for Growth Field Book : A Step-by-Step Project Guide by Liedtka and Ogilvie

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Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically expla…

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