Generate quantity before quality
Brainstorming encourages participants to generate as many ideas as possible. By focusing on quantity first, teams create opportunities for unexpected and innovative concepts to emerge.
Design thinking resource
Brainstorming
A creative thinking technique used to generate a large number of ideas within a short period of time.
Defer judgement
Ideas should be recorded without criticism, evaluation or debate. Suspending judgement encourages participation and reduces the fear of being wrong.
Build upon ideas
Participants are encouraged to combine, adapt and extend ideas generated by others, creating richer and more innovative outcomes.
Put the method to work
Put Brainstorming into practice
Define the challenge.
Generate ideas rapidly.
Capture every contribution.
Review and refine ideas afterwards.
Why it matters
What Brainstorming makes possible
Encourages creativity
Generates numerous possibilities
Increases participation
Supports collaborative innovation
Continue exploring
Return to Explore Possibilities.
Place this method back within the broader 5E Design Thinking Framework and continue developing your understanding.