Stage 03

Explore

Generate. Imagine. Reframe. Create.

The Explore stage encourages people to move beyond obvious answers and consider multiple pathways forward.

Explore: brainstorm ideas

Explore possibilities

About Explore

Ideas rarely emerge fully formed.

Innovation begins with curiosity, possibility and exploration. Before solutions can be tested, implemented or scaled, possibilities must first be generated. The Explore stage of the 5E Design Thinking Framework creates opportunities to challenge assumptions, discover alternatives, develop concepts and imagine new futures.

Many people associate exploration with brainstorming. In reality, exploration is much broader. It involves creativity, opportunity identification, reframing, future thinking, storytelling, strategic imagination and concept development.

The Explore stage encourages people to move beyond obvious answers and consider multiple pathways forward.

Rather than asking:

What is the solution?

Explore encourages us to ask:

What might be possible?

This shift from certainty to possibility creates space for innovation, creativity and discovery.

At its core, Explore is about generating options before making decisions.

What Makes Explore Important?

Many projects rush from understanding a challenge to implementing a solution.

Doing so creates significant risks.

When only a small number of ideas are considered:

  • Opportunities may be overlooked
  • Assumptions may remain hidden
  • Incremental thinking may dominate
  • Innovation may be constrained

The Explore stage deliberately expands the range of possibilities available.

Effective exploration helps teams:

  • Generate alternatives
  • Encourage creativity
  • Challenge assumptions
  • Build creative confidence
  • Explore opportunities
  • Create novel combinations
  • Imagine future possibilities
  • Improve solution quality

The objective is not to find the right answer immediately.

The objective is to discover better possibilities.

Core principles

Core Principles of Explore

01

Quantity Before Quality

Innovation frequently emerges through exploration of many possibilities.

Generating numerous ideas often increases the likelihood of uncovering valuable opportunities.

Early judgement should be minimised.

02

Possibility Before Evaluation

Exploration is not the time for detailed assessment.

Creating options comes first.

Evaluation comes later.

03

Curiosity Before Certainty

Curiosity expands thinking.

Certainty narrows it.

Explore encourages people to ask:

  • What if?
  • Why not?
  • What else?
  • How might we?
04

Build Upon Ideas

Great ideas often evolve from combinations of existing concepts.

Innovation rarely occurs in isolation.

Many breakthroughs emerge from adapting, connecting and expanding earlier ideas.

05

Everyone Can Contribute

Creativity is not limited to designers, artists or entrepreneurs.

Everyone possesses creative potential.

Explore should create inclusive environments where diverse perspectives contribute to innovation.

Explore Knowledge Hub

100 Ideation Methods Explained

Ideas improve through quantity, diversity and exploration.

Read the guide →

Inputs from Engage

Explore builds directly upon the outputs generated during Engage with Empathy.

Common inputs include:

  • Stakeholder Analysis
  • Interviews
  • Observations
  • Thematic Analysis
  • Affinity Diagrams
  • Empathy Maps
  • Personas
  • Journey Maps
  • Competitive Analysis
  • Problem Statements
  • How Might We Questions

These insights help ensure innovation remains grounded in evidence rather than assumption.

Revisit Engage →

Outputs to Expand

The outputs generated during Explore become inputs for Expand Through Experimentation.

Typical outputs include:

  • Opportunity Areas
  • Future Scenarios
  • Emerging Concepts
  • Concept Visualisations
  • Value Propositions
  • Prioritised Opportunities
  • Assumption Maps
  • Responsible Innovation Considerations
  • Innovation Portfolios
  • Prototype Candidates

These concepts can then be tested, refined and validated through experimentation.

Continue to Expand →

Methods and tools

Explore possibilities with purpose.

Generate ideas, explore opportunities, shape concepts and consider their wider consequences.

Generate Ideas

Explore Opportunities

Shape Concepts

Responsible Innovation

Browse all resources →

Loading your thinking tools…

Across the website

Find your next idea.