Design thinking resource
A reflective framework for evaluating the ethical implications, responsibilities and consequences of innovation.
Innovation is often focused on what can be created. Ethical Innovation Review encourages teams to also consider what should be created. While new products, services and technologies can deliver significant benefits, they may also introduce risks, unintended consequences or inequitable outcomes.
By exploring ethical implications early, teams can make more informed and responsible decisions.
Ethical issues often emerge because different stakeholders experience innovation differently. A solution that benefits one group may disadvantage another, either intentionally or unintentionally.
Considering multiple viewpoints helps teams identify ethical tensions, competing interests and potential consequences that may otherwise be overlooked.
This process supports more inclusive and equitable innovation outcomes.
Ethical innovation is not simply about avoiding harm. It is about proactively designing products, services and experiences that align with shared values, respect stakeholder rights and contribute positively to society.
The goal is to create innovations that are both effective and responsible.
Put the method to work
Identify the innovation, technology, service or initiative under consideration.
Consider who may benefit, who may be affected and whose perspectives should be included.
Assess issues such as fairness, privacy, transparency, accessibility, autonomy, inclusion and safety.
Develop strategies to address ethical concerns and strengthen responsible outcomes.
Why it matters
Encourage thoughtful consideration of impacts and consequences.
Support transparency and accountability.
Identify ethical challenges before implementation.
Create solutions that deliver value while minimising harm.
Continue exploring
Place this method back within the broader 5E Design Thinking Framework and continue developing your understanding.