Identify changes
Monitor developments that are influencing people, organisations and societies.
Design thinking resource
Trend Analysis
A strategic method for identifying patterns and changes that may influence future opportunities.
Understand implications
Consider how trends may affect stakeholders and future opportunities.
Inform innovation
Use trend insights to guide decision-making and opportunity exploration.
Put the method to work
Put Trend Analysis into practice
Gather trend information.
Identify recurring patterns.
Assess implications.
Generate strategic responses.
Why it matters
What Trend Analysis makes possible
Supports foresight
Reveals emerging opportunities
Encourages long-term thinking
Improves innovation planning
Continue exploring
Return to Explore Possibilities.
Place this method back within the broader 5E Design Thinking Framework and continue developing your understanding.