Design thinking resource
An exploratory thinking process focused on generating a wide range of ideas, possibilities and potential solutions.
Divergent thinking uses brainstorming, mind mapping and other creative techniques to generate as many ideas as possible. It is open-ended, free-flowing and intentionally exploratory.
The aim is to think outside the box and surface possibilities that may not have been considered through familiar or linear reasoning.
Divergent thinking expands the number and variety of options, while convergent thinking evaluates and narrows those options. Applying judgement too early interrupts exploration.
Not every divergent idea will be practical, but surprising suggestions can spark stronger ideas, expose assumptions and reveal new directions.
Creative practice moves between divergence and convergence. Teams first create a broad field of possibilities, then use evidence and criteria to identify promising responses.
This rhythm protects originality without losing the analytical discipline needed to make a decision.
Put the method to work
Avoid evaluating an idea while the team is still attempting to expand the field.
Generate enough options to move beyond the first layer of predictable responses.
Explore different scales, perspectives, contexts and ways of meeting the underlying need.
Use one suggestion as a prompt for combinations, variations and new possibilities.
Notice unconventional ideas that challenge assumptions or suggest a different frame.
Why it matters
Prevent a team from committing to the first plausible response.
Make space for less familiar and more imaginative possibilities.
Reveal assumptions, relationships and opportunities through exploration.
Give convergent evaluation a stronger and more varied set of options.
Continue exploring
Place this method back within the broader 5E Design Thinking Framework and continue developing your understanding.