Design thinking resource

SCAMPER

A structured creativity method for improving existing products, services and experiences.

01

Explore alternatives

SCAMPER encourages participants to view solutions from multiple angles.

02

Challenge assumptions

Each prompt questions current ways of thinking and reveals new opportunities.

03

Stimulate creativity

The framework provides practical prompts for innovation.

Put the method to work

Consider whether you can…

01

Substitute

02

Combine

03

Adapt

04

Modify

05

Put to another use

06

Eliminate

07

Reverse

Why it matters

What SCAMPER makes possible

Provides creative structure

Encourages divergent thinking

Supports innovation

Reveals hidden opportunities

Continue exploring

Return to Explore Possibilities.

Place this method back within the broader 5E Design Thinking Framework and continue developing your understanding.

View the stage →