Identify opportunities
Search for unmet needs, frustrations and emerging opportunities.
Design thinking resource
Opportunity Mapping
A visual method for identifying and organising areas where innovation and value creation may occur.
Connect insights
Link research findings to potential innovation directions.
Prioritise possibilities
Determine which areas deserve further exploration.
Put the method to work
Put Opportunity Mapping into practice
Review insights.
Identify opportunity areas.
Group related opportunities.
Prioritise exploration.
Why it matters
What Opportunity Mapping makes possible
Links research to innovation
Reveals gaps and opportunities
Supports strategic thinking
Guides ideation efforts
Continue exploring
Return to Explore Possibilities.
Place this method back within the broader 5E Design Thinking Framework and continue developing your understanding.