Design thinking resource
A deliberate change in direction based on evidence, learning or emerging opportunities discovered during development.
Not every idea develops exactly as expected.
Testing often reveals that users have different needs, behaviours or priorities than originally anticipated. In other cases, technical, financial or organisational constraints may require a new approach.
Pivoting allows teams to respond constructively to these discoveries rather than persisting with assumptions that are no longer supported by evidence.
Pivoting is sometimes misunderstood as abandoning an idea. In reality, it is a response to learning.
The knowledge gained through research, prototyping and experimentation provides valuable information about what works and what does not. A pivot uses these insights to redirect effort towards more promising opportunities.
Learning remains valuable regardless of the outcome.
Although a pivot may change features, processes, audiences or delivery methods, the underlying purpose often remains the same.
Teams continue working towards a meaningful outcome while adjusting their approach based on evidence.
This balance between commitment and flexibility helps innovation efforts remain resilient and responsive.
Put the method to work
Examine findings from testing, research and stakeholder feedback.
Determine whether significant assumptions have been challenged.
Generate potential responses to what has been learned.
Select and test the most promising alternative.
Why it matters
Respond to changing information and conditions.
Avoid investing in ineffective approaches.
Use evidence to shape future development.
Pursue opportunities with greater potential value.
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