Design thinking resource
Structured recreations of future situations that allow people to explore, test and evaluate experiences before implementation.
Some ideas are difficult to evaluate through sketches or prototypes alone.
Experience simulations allow participants to engage with a representation of a future experience and explore how it may function in practice.
These simulations can range from simple walkthroughs to highly immersive scenarios.
People respond differently when they are placed within a situation rather than asked to imagine one.
Simulations reveal how participants make decisions, navigate challenges and interact with people, systems and environments.
These observations provide valuable evidence about how a proposed solution may perform in the real world.
Complex services and experiences often involve numerous interconnected elements.
Experience simulations provide a safe environment to identify issues, uncover opportunities and improve outcomes before significant resources are committed.
This creates confidence while reducing risk.
Put the method to work
Identify the future experience being explored.
Build a realistic representation of the situation.
Allow users and stakeholders to engage with the experience.
Capture insights and identify improvements.
Why it matters
Understand how experiences may unfold.
Identify issues before implementation.
Observe behaviours in realistic contexts.
Improve experiences through evidence and learning.
Continue exploring
Discover how user testing helps validate ideas and strengthen solutions.