Design thinking resource
Structured tests designed to generate evidence quickly and reduce uncertainty through learning.
Innovation involves uncertainty. Rather than attempting to predict outcomes perfectly, lean experimentation encourages teams to learn through purposeful action.
Experiments allow concepts to be explored systematically. Each activity is designed to answer a specific question and generate evidence.
The focus is on learning rather than proving.
Effective experiments target a specific assumption or uncertainty.
By reducing complexity, teams can gather useful information quickly and avoid wasting resources. Small experiments also encourage flexibility and adaptation.
This allows multiple ideas to be explored simultaneously.
Experiments provide information that helps teams understand what works, what does not and what requires further investigation.
The evidence gathered through experimentation supports better decisions and reduces reliance on intuition alone.
Learning becomes an ongoing part of development rather than a one-time activity.
Put the method to work
Identify the uncertainty being explored.
Choose a practical method for gathering evidence.
Observe outcomes and collect relevant information.
Determine what has been learned and what should happen next.
Why it matters
Generate insights quickly.
Test ideas before major investment.
Support decisions with real-world information.
Create ongoing opportunities for learning.
Continue exploring
Explore validation techniques and evidence-based decision-making.