Design thinking resource
A visual storytelling technique used to illustrate how people may experience a product, service or solution over time.
Storyboards transform abstract concepts into visual narratives. By illustrating a sequence of events, interactions and experiences, teams can explore how people may engage with a proposed solution.
This helps move ideas from imagination to something more tangible and easier to discuss.
A storyboard focuses on the journey from the user's perspective. It highlights actions, thoughts, emotions and interactions that occur throughout an experience.
This can reveal opportunities for improvement as well as potential barriers and frustrations.
Storyboards create a common understanding of how a concept is intended to work. They provide a simple and accessible format for communicating ideas with stakeholders, team members and users.
Rather than describing a concept verbally, teams can illustrate it visually.
Put the method to work
Identify the user, context and experience being explored.
Break the journey into a sequence of important interactions.
Sketch each stage and capture relevant actions and emotions.
Discuss opportunities, challenges and areas for improvement.
Why it matters
Bring concepts and experiences to life.
Focus on the lived experience of stakeholders.
Identify potential issues before prototyping.
Align teams around a common vision.
Continue exploring
Place this method back within the broader 5E Design Thinking Framework and continue developing your understanding.