Design thinking resource
A prioritisation framework for comparing opportunities based on their potential value and implementation effort.
Innovation processes often generate more ideas than can realistically be pursued. An Impact vs Effort Matrix provides a simple visual method for comparing options and making informed choices.
The matrix helps teams move from idea generation to practical decision-making.
Some opportunities deliver significant value but require considerable effort. Others may be easy to implement but have limited impact.
Considering both dimensions helps teams understand trade-offs and determine where resources should be invested for maximum benefit.
The matrix often reveals quick wins, strategic investments, lower-priority opportunities and initiatives that may not be worth pursuing.
This enables teams to concentrate their efforts on opportunities with the greatest potential to create value.
Put the method to work
Identify the concepts or initiatives being considered.
Assess the potential value each option could create.
Consider time, resources, complexity and cost.
Plot opportunities and discuss which should move forward.
Why it matters
Focus attention on high-value opportunities.
Balance benefits against required investment.
Support transparent and collaborative discussions.
Identify where effort is most likely to create impact.
Continue exploring
Place this method back within the broader 5E Design Thinking Framework and continue developing your understanding.