Design thinking resource
A visual communication tool used to present, explain and evaluate proposed ideas and solutions.
Concept posters provide a structured way to present innovation opportunities. They typically combine visuals, text and supporting information to explain a proposed solution.
The format allows others to quickly understand the intent and value of an idea.
Presenting concepts visually helps generate conversations and constructive feedback. Stakeholders can identify strengths, weaknesses and opportunities for improvement.
The poster becomes a focal point for discussion and evaluation.
When multiple concepts are being considered, concept posters make comparison easier. Teams can evaluate different approaches and identify which opportunities warrant further exploration.
Put the method to work
Clearly describe the proposed solution.
Include users, needs, benefits and key features.
Use sketches, diagrams or images to communicate the concept.
Present the poster and capture stakeholder responses.
Why it matters
Explain ideas quickly and clearly.
Support discussion and evaluation.
Enable side-by-side assessment of alternatives.
Build understanding and interest.
Continue exploring
Place this method back within the broader 5E Design Thinking Framework and continue developing your understanding.