Design thinking resource
A group-based approach for generating, sharing and developing ideas through collective creativity and diverse perspectives.
Collaborative ideation brings people together to generate ideas, challenge assumptions and explore possibilities. Rather than relying on individual creativity alone, participants build upon each other's thinking to produce a broader range of concepts and opportunities.
Different perspectives often lead to unexpected insights and innovative connections.
People approach challenges from different viewpoints shaped by their knowledge, experiences and backgrounds. Collaborative ideation creates opportunities for these perspectives to interact, increasing the likelihood of generating novel and meaningful ideas.
The goal is not immediate agreement but the exploration of multiple possibilities.
Ideas developed collaboratively often generate greater commitment and engagement. Participants feel invested in the outcomes because they have contributed directly to the process.
This shared ownership can strengthen future implementation and support ongoing collaboration.
Put the method to work
Start with a clearly articulated challenge, insight or How Might We question.
Create an environment where all contributions are welcomed and judgement is deferred.
Use creative exercises, prompts and visual tools to stimulate thinking.
Combine, expand and strengthen promising ideas collaboratively.
Why it matters
Generate ideas informed by different experiences and expertise.
Encourage unexpected connections and innovative thinking.
Develop ownership and engagement among participants.
Create richer and more robust concepts.
Continue exploring
Place this method back within the broader 5E Design Thinking Framework and continue developing your understanding.